Aveda Institute fundraisers to help those in need of clean water

Nikki has been studying at the Aveda Institute since September.

Nikki rinsed the conditioner off the ends of my hair and the water swirled down the stylish sink. I was getting my hair cut at the Aveda Institute on Rorie Street. Because it was my first time as a guest at the Institute, I would get $15 off the usual $18 price for the haircut bringing the cost down to just $3.

This would include a scalp massage with an essential oil, a cup of Aveda Comforting Tea and even, a real surprise, a makeup finishing touch afterwards. As well as having a reputation for quality and these little luxe touches, Aveda is known for their plant based hair care products.

Twelve of the essential oils used in their products are sourced from Madagascar. Fittingly, Madagascar will benefit from the Aveda Institute of Winnipeg’s fundraising events this year for WaterAid.

A donation box is at each student’s station.

Winnipeg’s Aveda Institute is hoping to raise $20,000 during their Earth Month fundraisers in April and all monies will be given to WaterAid Madagascar.

Madagascar with a population of 22 million is the sixth poorest country in the world. 11.7 million people have no access to safe water and 88% of the population has no access to proper sanitation. Every year more than 2100 children die from diarrhea because of this.

Collega Aveda Canada’s three year goal is to raise the funds needed to ensure residents of two of Madagascar’s poorest municipalities, each about the size of Calgary, will have safe water and access to toilets.

WaterAid helps the poorest and most marginalized communities in developing countries set up practical and sustainable water, sanitation and hygiene projects.

Madagascar residents often fetch water over long distances in jerry cans that weigh in at 44 lbs.

Since 1981, they have helped 24 million people worldwide get access to safe water while working with local partners in the countries.

This ensures the solutions are lo-tech and understood by local communities. They understand that safe water, access to toilets and hygiene education transform lives. Currently they are active in 37 countries.

The Aveda Institute’s series of fundraising benefits for WaterAid’s Madagascar project during Earth Month will start on April 5. You can purchase tickets at the Institute located at 80 Rorie St. or call 204-956-2693 ext 1.

The series begins with BYOB (Bring Your Own Best Friend) on April 5th. Tickets are $25 for two and you’ll both have a chance to learn and practice hair and makeup techniques like eyebrow design, eyelash application, flatiron tricks and hair curling. It will be held at the beautiful Aveda Institute and will include refreshments. (They do ask that you bring your own blow dryer if possible.)

Winnipeg’s Aveda Institute on Rorie Street.

There will be a Catwalk For Water fashion show and soiree on April 9th at 441 Main nightclub. Fashions designed by some of  the students at the hair school will be featured as well as those from the event’s sponsors. There will be auctions, food, dance performances and much more at this fashion show and social. Tickets for the event are $25 with all proceeds going to WaterAid.

Save this date! The 2nd annual Earth Month breakfast will take place on Fri. Apr. 21, 8 a.m. – 10 a.m. at the Aveda Institute. The entire Institute will be transformed into a diner for the occasion with live music playing. Dine in or pick up – buy a ticket at the event or pre-order. De’Luca’s is donating the food which will be prepared on the spot by the students. Pancakes with a Saskatoon berry compote and greek yogurt parfaits with berries and granola will be served. You will have your choice of Sunstone Roastery Coffee or Aveda Comforting Tea. All this for $10 with all money raised going to WaterAid.

May 1 is the 11th annual Aveda Walk for Water from 9 a.m. – 12 noon. Participants in Winnipeg will be walking from the Institute on Rorie Street to the Legislative buildings and back. That is the distance the average family in Madagascar walks daily to get clean water often carrying a 44 lb jerry can to transport it in. Aveda Institutes and Salons in 14 cities nationwide will also be holding their walks on this date. “Appointments For Clean Water” will take place after the walk. All salon services at the Institute are offered in exchange for Earth Month donations for the remainder of the day.

I left the Aveda Institute very happy with my new cut. It does take a little longer than going to a regular salon as it is a school and each step has to be approved with an educator but it was well worth the time.

Women and children in rural Madagascar often face a daily trek of up to three hours to fetch water leaving little time for anything else including school. Why not spend time at the Aveda Institute this April so these families will have time for what matters.


aspiring freelance writer and researcher hoping for writing opportunities including copywriting/content writing jobs. You can contact me at annie_hawe@hotmail.com

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