It was ‘lights, camera, action’ at Rossbrook House recently – all in support of Nourishing Potential.
Young people from Rossbrook were enthusiastic and skilled participants in a new television advertisement focused on promoting Nourishing Potential – the endowment fund that provides nutritious food for kids and youth.
The group put their expert chopping abilities on display and also tried to teach Winnipeg Foundation CEO Rick Frost – also in the TV ad – the intricacies of proper chef’s knife handling for the shoot.
Rossbrook House had received a $10,000 grant through the program, which helped support its kitchen development. The gleaming, stainless steel kitchen opened a few months ago, and is a beehive of activity at different times throughout the day. Healthy snacks for after school, along with community meal preparation and food handler training sessions put the new digs to good use. Along with learning about healthy foods and how to prepare them, more than a dozen young people at Rossbrook have achieved their Food Handler Certificates and more are signing up for the course.
You can catch the 30-second television spot on CTV during the month of December 2012.
Rossbrook House, a drop-in centre for inner city youth, is one of 40 local charitable organizations to have received a grant through The Winnipeg Foundation’s Nourishing Potential Program. For more information about the program, including how to apply for a Nourishing Potential grant, you can check here: