Perceived scarcity helps increase sales
With the Super Bowl just two weeks away, Kraft put out an alarm: there’s a shortage of Velveeta! How can this be? The notice came just after New Year’s. Can you say marketing opportunity?
Making the right choice
When anxiety prevented Laurie Green from getting a job as a social worker, the single mom turned to art. With the help of Artbeat Studio, she’s become a popular artist who is enjoying some critical success.