John Oliffe is an expert advisor with EvidenceNetwork.ca, a Professor at the School of Nursing at the University of British Columbia. Founder and lead investigator of UBC’s Men’s Health Research program (www.menshealthresearch.ubc.ca ). Britney Dennison is a research advisor at Men’s Health Research and is the deputy director of the Global Reporting Centre. She is an award-winning journalist with by lines in the Toronto Star, the Tyee, CTV and Al Jazeera.