How do you fight back against processed food giants who do everything in their power to get you to eat their products? According to Pulitzer Prize-winning investigative journalist Michael Moss, you educate.
“Knowing everything that the food companies are doing to get you to do their bidding when you walk in the front door of a grocery store is an incredible playing field leveler,” Moss says.
Here’s your chance to discover the tactics multi-national companies use to get you to eat processed foods, and to put yourself on an even footing with the $3 trillion a year industry; on Thur. Feb. 27, Moss will be in Winnipeg to discuss his book “Salt Sugar Fat: How the Food Giants Hooked Us.”
In the book, Moss outlines the rise of the processed food industry and its link to the North American obesity epidemic. He reveals how companies use salt, sugar and fat to allure us and, more importantly, how we can fight back.
This event is presented by The Winnipeg Foundation and Food Matters Manitoba as part of the Growing Local Conference.
Food Matters Manitoba engages Manitobans towards healthy, sustainable and fair food for all. A registered charity, Food Matters cultivates community food skills, provides public education, and builds partnerships and networks. One of Food Matters’ annual events is the Growing Local Conference.
The Winnipeg Foundation, Canada’s first community foundation, is committed to identifying and responding to the changing needs of our community. The Foundation funds a variety of food-related programs and in 2011 launched the Nourishing Potential initiative, which helps kids access healthy food, cooking skills and nutrition education needed to grow and thrive. The Michael Moss presentation supports Nourishing Potential.
The event will be held on Thursday, Feb. 27 at 7:30 p.m. at the Masonic Centre, 420 Corydon Avenue (at Confusion Corner) and is fully accessible. Tickets are $30, or $15 for Growing Local Conference attendees. For more information and to purchase tickets online go to www.wpgfdn.org/michaelmoss.
