Being published in the mainstream media is a great way for non-profit organizations to educate the public and to influence politicians and policy makers.
But it’s not always easy to grab the attention of journalists.
Ed Walz, former Vice President for First Focus Campaign for Children, and now with Springboard Partners, spoke with Managing Editor of Evidence Network, Kathleen O’Grady in Washington, D.C. about the ways organizations can get their message more widely distributed in both traditional and new media.
Interview produced by Mélanie Meloche-Holubowski, journalist intern at EvidenceNetwork.ca, and journalist with Radio-Canada.
Courtesy of EvidenceNetwork.ca